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This Morning hosted the Exmoor Squirrel Project which encourages people to eat grey squirrels as a way of protecting red squirrels, culminating in cooking & eating the rodent live on the ITV show

ITV’s This Morning has come under fire for a segment which showed presenters Holly Willouby and Phillp Schofield eating Squirrel. A grey squirrel was cooked by inhouse chef Phil Vickery and Schofield ate some of what he described as “chewy” meat live on camera.

The meal came as part of a segment which involved a discussion with Exmoor Squirrel Project, a conservation project which seeks to protect red squirrels. The eating of grey squirrels was pitched as a way of allowing the red squirrel population to thrive once more.

This Morning slammed for cooking & eating squirrel live on TV as Exmoor Squirrel Project add rodents to menu