People in the UK want to support local retailers this Christmas - despite the tough economic outlook

Research of 2,000 adults has found that 78 per cent think it’s important to shop locally this festive season – and more than half (56 per cent) of those surveyed are doing so to put money back into the local economy.

As a result, they will buy an average of 36 per cent of their Christmas shopping locally – including food, drinks, stocking fillers and wrapping paper.

This is because 51 per cent see their local businesses as an important part of the community – with as many as 67 per cent considering a local business owner a friend.

While six in 10 are concerned about their independent retailers and 46 per cent would feel sad if a local retailer was forced to close.

More than a third (36 per cent) are prepared to spend more on their Christmas shopping, if they need to, to support their high street.

This is despite almost a quarter (24 per cent) needing to cut down on their spending compared to last year.

However, these financial worries are shared by the local businesses, as being able to afford their energy bills currently ranks as their biggest concern, a separate poll of 500 retailers revealed.

Small business tend to suffer in silence

The research was commissioned by Smart Energy GB to launch its Small Business Hub, an online resource with advice and tips for small business owners.

Entrepreneur and TV star Deborah Meaden, said: “It is clear that many small businesses are concerned about making enough sales over the Christmas period and managing other pressures, such as high energy bills.

“It is therefore heartening to see that many people really do value their local shops and are willing to put their hands in their pockets to support them.